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Never underestimate a fruit.

By on January 12, 2012 in Tech Talk

For the first time in my life, I have become the owner of an Apple product. Gee, it only took me how long since the iPods first arrived on the scene?

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Is social media the best way to build a buzz?

By on August 11, 2011 in Strategy, Tech Talk

As evident from this website and the presence Directis has built through social media sites like Facebook, Twitter and LinkedIn, we’re believers in social media. Early adopters, you might say (definitely not innovators). Social media, networking and word of mouth have helped us build a great buzz around Directis. So I (Sue) often get asked [...]

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Website & Social Media Integration

By on August 9, 2010 in Tech Talk

This is a sequel to my post announcing the launch of the new Directis.ca. No wonder people think social media is too confusing. To do it well, really well, in a way that actually supports positive results for your business, is complex and a bit exhausting. I say this after spending the past three-four days [...]

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Unleashing the new Directis.ca

By on August 9, 2010 in Tech Talk

This weekend I have lived the programmer lifestyle: alongside planning and running my son’s 3rd birthday party, I’ve completely redone my company website. It wasn’t quite as easy as picking a new WordPress theme and installing it, though. Oh no. I picked a custom professional theme, but then implementing it brought me into the world [...]

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My latest Twitter time-suckage

By on February 8, 2010 in Tech Talk

This morning I took on the task of sorting the 300 people I follow into user lists. Along the way I unfollowed about 25 of them, mostly because I couldn’t think of why I’d followed them in the first place and because I didn’t have a good list to put them on. It took me [...]

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